Web and Search

Are you making the most of the internet?

SEO and SEM

Search engines drive more than 85% of internet traffic. If your website is not ranked well within the main search engines for the right keywords, then your customers simply aren’t finding you and you’re losing sales. It is critical for a website to have an effective search engine optimization (SEO) plan in order to get noticed and drive sales.

We optimize your website with proper keyword density, relevant inbound link building, and content updates (including press releases) to increase your website search engine visibility and rankings. SEO from AlterSeekers reaches a client’s highly targeted audience through natural search engine rankings. Reaching the audience during their intent to purchase phase of the buying cycle will increase website conversion rates resulting in higher ROI.

Search engine marketing (SEM) involves purchasing paid search results that are displayed separate from the organic SEO results. SEM can complement your SEO strategy and show prospective customers that you’re a serious player in the industry they’re interested in.

Benefits of SEO

  • Higher natural rankings gets your site found and builds trust among your target audience
  • Delivers the highest ROI when compared to any other online marketing initiative
  • Least expensive source of regular, relevant traffic
  • Higher click-through rate

Benefits of SEM

  • A Search Engine Marketing (SEM) campaign will guarantee that text ads appear in the paid listing areas at the top and right sides of search results pages, where you pay only when a searcher clicks on your advertisement.
  • We monitor your campaign to optimize the cost-per-lead, and report the results to you monthly. Our goal is to achieve the highest possible ROI.
  • Because AlterSeekers and our partners manage significant budgets in SEM / Pay-Per-Click advertising each year, we enjoy Preferred Partner status with the major search engines including the two largest vendors Google AdWords and Yahoo! Search Marketing. These relationships ensure faster campaign launches, vendor-recommended account optimizations, and lower cost-per-lead ratios than most other agencies can deliver.

B2B AND B2C Lead Generation

Whether your company is focused on B2C or B2B, if you do any direct selling, lead generation is the lifeblood of your business. We can help deliver highly targeted leads directly into your CRM system regardless of whether that system is Salesforce.com, another enterprise solution, or your own homegrown system. We’re API agnostic. We have multiple ways to drive leads into your database and can work with you to determine what process is most cost effective for your business.

AlterSeekers Lead Generation:

  • Highly targeted Facebook and social media marketing lead generation
  • Ongoing nurturing of non-sales-ready leads via sophisticated email marketing
  • Custom microsite development and promotion
  • Webinar content development and promotion
  • Whitepaper development and deployment
  • Video and Flash-based case studies
  • SEM & SEO integration strategy and deployment
  • Email and/or direct mail list rental services
  • Highly creative custom solutions that produce immediate results

Website Design

The AlterSeekers team has extensive experience in designing attractive and functional professional websites. We can design or redesign your brand site from scratch, or we can create microsites for specific campaign purposes.

Email Marketing

Email marketing has become an important part of the marketing mix for most brands. Whether you’re targeting leads or prospects, or sending newsletters or cross-sell campaigns to existing customers, email is a great channel for direct, customized communications.

AlterSeekers knows email marketing. We can help you create an email marketing strategy for your prospects and customers. We design highly impactful email creative that excites consumers and drives them to purchase. We can do creative testing, subject line testing, frequency and timing testing to ensure that your email campaigns are getting the best possible open and click-through rates

Whatever your Web and Search needs are, AlterSeekers can help make your vision a reality.