From the Blog
- Social Media Strategy: Extend Your Corporate Fan Page or Build Individual Campaigns?
When developing an overall web strategy, and in particular a social media strategy, a common question is whether to launch new initiatives as part of the existing corporate fan page, or create a new c …
- Promotion Prize Structure: Are Bigger Prizes Better Than Lots of Little Ones? (Part 2)
Continued from Part 1… There’s another factor that’s even more critical in determining the right balance of prizes in your promotions planning: Customers vs Non-Customers: As part of your online promo …
- Promotion Prize Structure: Are Bigger Prizes Better Than Lots of Little Ones? (Part 1)
When doing promotions planning, the question inevitably arises: how should we structure our prizes? As with any good question, the answer is: it depends on your audience and the specific goals of you …
- Social Media Marketing: Why Can’t I Get My Customers to Engage?
With the current stampede to get on the social media marketing bandwagon, many companies find themselves surprised by the lack of customer engagement on their newly minted Facebook, MySpace, Twitter, …
- What is the WOMMA Code and why do you need to be concerned about it?
WOMMA, the Word Of Mouth Marketing Association, is the author of the Ethics Code of Conduct, known as the WOMMA Code. The Code helps to define best practices, unacceptable practices and baseline rules …